In most industries communication is essential for any brand to succeed. Things don’t thrive only because they were of supreme quality; but because the company that manufactures them, cared for consumer and let the consumer know this. The content of message has always been important; however the method in which it is communicated requires soft skills to be applied rightly. The EQ of an employee essentially contributes to the success of the marketing and sales efforts of large companies. They sell a product and if not, they exhibit the competencies and ethics of their representative company.

Soft skills, interpersonal skills, people skills, communication skills, negotiation skills are all markers for success. Assessing these in the employees empowers the senior staff in gauging strengths and making necessary amends to motivate the executives to better their persuading powers. Business after all is about influencing the world positively to create lasting impressions. Many a time the most educated intellectuals propagate their emotional illiteracy and discourage productivity in their own endeavors. Cooperative work demands cooperation. Appropriate dialogue, avoiding arguments, practicing self-control and convincing confidently are the core skills imparted in soft skill training programs for all executives and managers.

At MINDFRAMES, the focus on the product (hard skill) is accentuated with the power of conviction (soft skill) thus creating the perfect consequence for the seller and helps them inform, educate and communicate appropriately with the suitable opinion leaders. After all, the power of convincing anyone else to believe what one does, is the biggest challenge. We attain this through negotiation skill building, relaxation training, mind-body healing processes and our specific guidance modules for mitigating enthusiastic and wholehearted attempts at excellence. Our experience with a range of multinational companies has been enriching for us, and their employees alike.