Pharmaceutical Soft Skill Training
EQ and its importance
Emotional quotient as a concept extends beyond emotive demonstration and passion. In an everyday existence, mere intellect cannot not solve people related problems, maintain formal relationships, build interpersonal connects or make businesses thrive and flourish. The cluster of personality attributes, work ethics, friendliness and optimism all impact human interaction. A combination of hard skills (core competencies) and soft skills (behavioral traits) characterize the success of these interactions in ones occupation. More so in businesses that involve marketing and sales; and most of all in one that involve dealing with human conflict and attempts at its correction. Soft skills essentially imply the ‘emotional quotient’ or EQ of the individual and its importance cannot be emphasized enough.
Psychiatry and Pharmaceuticals
The psychiatry pharmaceutical industry is one such field wherein communication with the patients as well as the medium (doctor) becomes imperative in order for the brand to succeed. The medicine wouldn’t be prescribed simply because it is the best compound (all chemical formulations are more or less identical across different brands); but because the company that manufactures it, cares. The content of message has always been important; however the method in which it is communicated requires soft skills to be applied right. The EQ of an employee contributes to the success of marketing and sales efforts.
Screening persona traits
Soft skills, interpersonal skills, people skills, communication skills, negotiation skills are all markers for success. Business after all is about influencing the world positively to create lasting impressions. Emotional literacy is not a subject taught in institutions. Many a time the most educated intellectuals propagate their emotional illiteracy and discourage productivity in their own endeavors. Cooperative work demands cooperation. Appropriate dialogue, avoiding arguments, practicing self-control and convincing confidently are the core skills imparted in soft skill training programs for medical and pharmaceutical executives and managers.
Everyone’s aim is to sell, however action selling implies the use of appropriate scientific and time-tested proficiencies to enhance the selling aptitude. At MINDFRAMES, the expert’s in depth knowledge of the product (hard skill) when coupled with the power of conviction (soft skill) form the perfect blend for the pharmaceutical seller and helps them inform, educate and communicate appropriately with the key opinion leaders. After all, convincing them is the biggest challenge. We attain this through negotiation skill building, relaxation training, mind-body healing processes and specific guidance modules for mitigating enthusiastic attempts at excellence. Our experience with a range of multinational pharmaceutical companies has been enriching for us, and the employees alike.